Everyone travelling to Amsterdam knows about its canal district: 400 year old houses, charming canals and alleys, bustling neighborhoods, over a million bikes… But a neighborhood very undiscovered and incredibly suitable for your incentive is Amsterdam Oost (East).
Amsterdam Oost is where the city’s creative energy meets cultural diversity. Once a working-class district, this vibrant neighborhood has transformed into a dynamic mix of historic charm and modern edge — think leafy boulevards, repurposed industrial spaces, art studios, and international cuisine. From the buzzing Javastraat to the peaceful Oosterpark, Oost offers an authentic Amsterdam experience away from the tourist crowds, making it an ideal base for curious travelers and inspiring group events alike.
Hotels that impress
Of course, every great incentive starts with the right hotel — and Amsterdam Oost has plenty to choose from. As the neighborhood has evolved over the past decade, so has its hotel scene, offering a diverse range of stays for every style and budget. The options are endless, but we have several favorites.
One hotel that we love in particular is The Hoxton, Lloyd: a perfect blend of historic character and contemporary cool. The Hoxton, Lloyd opened in 2023 and offers 136 individually designed bedrooms and all-day dining restaurant Breman Brasserie. For meetings and events, it features a flexible suite of on‑site spaces—including “The Apartment” with two private rooms, a dining area, and pantry—plus a larger 171 m² plenary room, making it an ideal hub for workshops, incentives, and team gatherings. Just a 10-minute tram or bike ride from Centraal Station, guests also enjoy easy access to the city center.
Another great option is Pillows Maurits at the Park—upscale and perfect for smaller high-end groups. This luxurious 5-star hotel is housed in a beautifully restored 1908 building in Amsterdam Oost and offers 88 elegant rooms and suites that blend Parisian charm with Dutch sophistication. With amenities like a spa, gym, fine dining restaurants, and a rooftop bar boasting panoramic city views, it’s the perfect tranquil retreat with easy access to the vibrant Oosterpark and the city’s main attractions.
More established and timeless properties in Amsterdam Oost include Hotel Arena, The Manor Amsterdam, and Hyatt Regency. Each offers its own unique blend of historic charm and modern comfort, making them reliable favorites for travelers seeking a memorable stay in this vibrant neighborhood.
Dining Delights – Our Top Picks
When it comes to dining, Amsterdam Oost is equally impressive. The area boasts a diverse culinary scene that reflects its multicultural vibe, with everything from laid-back cafés and traditional Dutch fare to innovative international cuisine. Whether you’re looking for a relaxed brunch spot or a stylish dinner venue for your group, Oost offers plenty of delicious options to satisfy every palate.
For a taste of Amsterdam Oost’s vibrant dining scene, consider these favorites: Vergulden Eenhoorn is situated in an old barn and offers a cozy, classic Dutch brasserie experience; Pompstation is a trendy hotspot known for its creative cocktails and lively atmosphere; Kop van Oost delights with fresh, seasonal dishes in a bright, modern setting; Bar Botanique charms with its lush tropical vibe and plant-forward menu; and De Kas (*) impresses with its farm-to-table concept, serving dishes crafted from ingredients grown in its own greenhouse—perfect for a special occasion or group dinner.
Experiences That Engage Top Group Activities
Amsterdam Oost also excels when it comes to group activities. With its blend of cultural hotspots, green spaces, and creative venues, the neighborhood offers something for everyone. From immersive art experiences and interactive cooking classes to cycling tours and riverside strolls, Oost provides a variety of fun and inspiring ways to connect and unwind as a group.
Amsterdam Oost’s many islands, such Zeeburg and IJburg, make the district also a prime spot for exciting water sports like wakeboarding, foiling, flyboarding, SUP, and kayaking—perfectly capped off with a relaxed BBQ to create an unforgettable day on and off the water. We love working with Amsterdam Watersports for these exhilarating watersport activities
As one of the few neighborhoods featuring modern new-build developments, Amsterdam Oost is a must-visit for architecture enthusiasts eager to explore contemporary design alongside historic charm. Of course, any tour can be combined with the city’s highlights for a complete experience.
Everyone knows the Rijksmuseum, Van Gogh Museum, and Anne Frank House, but Amsterdam Oost is home to several alternative museums offering unique cultural experiences. The Suriname Museum explores the rich history and heritage of Suriname, while the Wereldmuseum Amsterdam showcases global cultures through ethnographic collections focused on migration, colonialism, and cultural exchange. The DRIFT Museum (opening early 2026) will feature immersive art installations by Studio Drift, blending technology and nature to inspire wonder and reflection.
Finally, Mooie Boules offers a vibrant setting where groups can enjoy lively pétanque games alongside great drinks, bites, and a relaxed, social atmosphere. For sports enthusiasts and corporate groups, the Johan Cruyff Arena (AJAX) VIP tour provides an exclusive behind-the-scenes look at one of Europe’s most iconic football stadiums, making it a memorable experience for any occasion.
Less touristy but full of character
Choosing Amsterdam Oost for your next incentive means immersing your group in a neighborhood where authentic local culture, creative energy, and modern comforts come together seamlessly. With its diverse hotel options and a vibrant culinary scene that reflects the area’s multicultural spirit, Oost offers both style and substance. Beyond great stays and dining, the neighborhood’s unique mix of green spaces, waterways, and cultural venues provides endless opportunities for engaging activities. Less touristy but full of character, Amsterdam Oost is the perfect backdrop to inspire, connect, and create unforgettable memories for your incentive groups.
