Amsterdam is not only famous for its canals, bicycles, and world-class museums, but also as one of Europe’s most exciting food destinations. From innovative fine dining restaurants to bustling markets and authentic local flavors, the city offers a vibrant culinary scene that delights every palate. For MICE groups, weaving food into your program is more than just a treat: it offers a meaningful glimpse of local culture to corporate travelers who often have little free time. Whether it’s a guided culinary walking tour, a ‘stroopwafel’ food truck on your food court, or an elegant dinner at a Michelin-starred Dutch restaurant, Amsterdam’s food scene adds a flavorful twist to any trip.
Cooking & culinary workshops
Amsterdam offers groups a wide variety of cooking workshops that combine team building with authentic Dutch flavors. At Keizer Culinair, participants can master traditional Dutch dishes in a “Pure Dutch” cooking workshop using fresh, local ingredients. De Kaasserie provides a unique cheese-making experience, guiding attendees through the process from curd to tasting. For a fun twist on Dutch snacks, Eat2Gather hosts a bitterballen workshop where teams create and enjoy these – if we may say so – iconic deep-fried snacks, typically served during a Dutch ‘borrel’. Each workshop delivers a memorable, interactive way to experience Dutch cuisine while connecting participants.
Every city has its local beverages, but Amsterdam has some of the most iconic. Visitors can explore Lucas Bols jenever, the original Dutch gin with centuries of history, and of course Heineken, complete with the immersive Heineken Experience where you can deep dive in their history and iconic marketing. Beyond these classics, Amsterdam also offers hidden gems for drink enthusiasts. At Chateau Amsterdam, groups can enjoy curated wine tastings, while Brouwerij ’t IJ serves up craft beers in their tasting room situated in a unique 18th-century windmill.
For corporate groups seeking high-end culinary experiences, Amsterdam offers a wealth of fine dining options. RIJKS Restaurant, located in a wing of the world-famous Rijksmuseum, combines exquisite Lowland cuisine with private dining spaces perfect for intimate gatherings. Restaurant De Kas, a Michelin-starred farm-to-table restaurant, impresses with its private glasshouse and exclusive hire options, sourcing fresh ingredients from its own greenhouses and farmland. For breathtaking city views alongside gourmet cuisine, Ciel Bleu delivers an unforgettable experience high above Amsterdam. And for a truly bespoke event, a private dinner cruise on a historic saloon boat can be tailored to any level of luxury, combining exquisite food with stunning canal views.
Guided culinary walking tour
A culinary hike or bike tour might seem like an obvious choice, but attendees are always enthusiastic about the experience. These guided tours can be fully tailored to any schedule and food preferences, making them ideal for MICE programs. Along the way, participants sample iconic Dutch treats, from poffertjes (mini pancakes with a choice of toppings) and fresh herring to stroopwafels and artisanal cheeses. For an unique cultural touch, a stop at a 17th-century tasting room for a jenever tasting brings history and authenticity to the journey. By combining active exploration with local flavors, these tours offer a fun and memorable way for teams to experience Amsterdam’s culinary heritage alongside 750 years of the city’s history.
From hands-on cooking workshops and guided culinary tours to fine dining, local drinks, and hidden food gems, Amsterdam offers MICE groups an extraordinary range of flavors and experiences. Incorporating food into your program not only delights the senses but also provides a memorable way to connect teams, explore the city’s rich heritage, and experience Dutch culture in a meaningful, immersive way. Whether it’s tasting iconic treats, enjoying a Michelin-starred dinner, or cruising the canals with a gourmet meal, Amsterdam’s culinary scene ensures every corporate event is as flavorful as it is unforgettable.
Tailored Experiences
Culinary experiences add depth to any program, letting participants savor the destination while creating unforgettable moments together. This is where a Destination Management Company (DMC) adds value. With strong ties to Amsterdam’s top restaurants, chefs, and local producers, Performance Travel DMC can design tailored culinary experiences. From private dining to authentic street food tours, we make sure your program is as flavorful as it is impactful.
Get in touch with us today via info@performancetravel.nl and let’s create something unforgettable.
